Our biggest hobby is listening to music but in a way as closely as possible to a live concert. In order to achieve this top quality equipment is required. With a fat bank account or wallet the purchase is no problem at all but the vast majority of music lovers do not have this.
Our parent company has build up good contacts in China in the course of time. This gave us the idea to use this contacts and import highend equipment using the name Highendaudioimport BV , partly because prices in Europe for top quality equipment often are shockingly high. The latter is largely due to high transportation costs, import duties and VAT. We cannot escape to this either but by a sophisticated operation such as not holding stocks, not having a physical shop with an expensive showroom and listening room and eventually settling for a modest profit margin, we can keep our prices low compared to our competitors.